YouTube videos are created for the benefit of the video maker, not you. The sole aim is purely to create content that gets viewed. The more views they get, the more they earn from YouTube, advertising and product promotion. An infinitely small number of YouTube video makers earn money from actually doing photography. Their income is YouTube. YouTube has created a tsunami of ignorant ‘self-proclaimed experts’. Working as a professional photographer means a constant pressure to keep improving the quality of your photography in order to get continuity of work and so financially survive. YouTubers have no pressure to be good photographers, only pressure to constantly make videos that get watched. They can afford to ‘talk-up’ their banal photographs and give the impression they know more than you, pretend to be professional photographers, because their income is not dependent on the quality of their photography or depth of knowledge, only mass viewer volume. As working commercial photographers where survival is based on quality, they would never survive a day. They steal the label ‘Professional’ to give themselves authority. How can you be a ‘Professional Photographer’ if you don’t even earn your living from taking photographs, but only from entertaining YouTube videos? Worse still, is some YouTubers document becoming a ‘professional landscape photographer’. Teaching and workshops their instant solution to earning an income. What profession in life allows you to feel qualified to teach in return for money, the minute you set up in business and are new to the profession yourself? They can’t do the job themselves but are happy to take your money. It’s insanity. Don’t be fooled by these false prophets!
Adobe Lightroom. Modern digital cameras, Lightroom sliders and presets make ‘quick and slick’ looking images fast with minimum effort. However, Lightroom in comparison with Photoshop is greatly limited especially in the ability to create detailed and accurate masks and so the creative potential of what you can produce is also greatly limited. The price you pay for speed and ease. Lightroom assumes human creativity can be degraded to simple sliders or ‘automation and instant gratification’. The result of this trend, propagated by these YouTube ‘experts’ teaching Lightroom ‘tricks’ is a world flooded with banal, generic and soulless photographs that all look the same, lacking personality, style, creativity, or imagination. The whole perception of what it takes to create good quality photography now corrupted and photography dumbed down to moronic levels. Quality comes from intelligent craftsmanship. It takes time, effort and dedication. YouTube is the ignorant profiting from photography and promoting mediocrity.