A good photograph is an idea, visually communicated that creates an emotional response in the viewer. Let’s examine each part of this statement. Would we create a book by writing down a thousand random words, hoping those words create a story! The only story communicated, is confusion. Pointless! Why should photography be different? If we have no idea why we are taking the photograph, it cannot communicate any idea and if the photograph has nothing to say, why take it? Books communicate ideas and stories using written language, photography communicates ideas and stories using visual language. Both must have a clear idea or story to give them purpose. Photography is visual communication. Aesthetics is how to visually communicate ideas and emotions artistically to the viewer without needing words. Without understanding aesthetics and the ‘art of image making’, we cannot successfully create good quality photography. Aesthetics can be learnt from old master painters. Last, is create an emotional response. This is the primary quality of all good photography. The physical subject matter, grabs our attention and gives us a curiosity connection, the light, mood, drama and atmosphere bonds us by an emotional connection. An emotional connection is a much deeper and rewarding experience. The mood and atmosphere always takes priority over subject matter.
Stop the viewer, take them prisoner. Use simple composition to grab their attention. Detail to captivate their attention. Mood to make their attention emotional. We use every technique to stop them leaving. You must captivate them. The longer you captivate them, the more they will bond. The more they bond, the more reward they receive and the more successful the photograph is. We must provide a reward for the viewer investing their time in looking at the photograph. If the photograph does not reward the viewer, why should they invest their time looking longer; let alone spend money and purchase the photograph. What do we do in life, that does not have the ultimate aim of giving us a beneficial reward? Why should photography be any different? To learn how to create photographs that offer maximum reward, you must learn the artistic and aesthetic skills to manipulate the viewer and visually control how they travel around the photograph and respond emotionally. Cameras and Photoshop are ‘tools of the trade’. Good cameras mean good tools, but tools alone do not make good photography. Human creativity does. Successful photography is having clarity of idea executed with technical perfection and aesthetic quality to provide an informative, interesting and emotional response. My fine art landscape photography workshops teach you how to achieve this.