Making Creativity A Reality For Everyone.
Enthusiasts see Photography they admire but feel it’s out of reach of their ability. – Frustration forces creativity to rely on ‘sliders and presets’. There’s no need for this. All you need is one missing link, the ‘code’ to unlock how to make pictures, and you create the pictures you dream of. – Nine visual principles are all it takes. – Photographers limit their knowledge to Photography. ‘The Visual Principles’ come from the wider worlds of art and human nature. Creativity has a clear underlying logic and principles if we look in the right place for answers. – Let me explain.
What we see visually, we respond to emotionally. – Human nature governs how people perceive, then respond to pictures. – Where we look first in a picture, how our eye travels around the picture, and our emotional response to the picture. – What details are emphasized, the sense of depth and three-dimensional quality, the feeling of light, mood, drama, and atmosphere, etc, influence our response. An instant and intuitive response at a subconscious level. – These are ‘The Visual Principles’, and controlling them is the key to making your Photography successful.
Technique is only the production process, and ‘The Visual Principles’ are a separate subject from ‘Technique’. The higher ‘Visual Principles’ govern your technique and the entire production process from camera to print. Reliance on technique alone only copies the photographer’s style you learn from or produces the generic-looking images we see today. Everyone’s pictures all look the same: cold, clinical and mechanical, without individual artistic style. The priority is to learn the higher ‘Visual Principles’ behind pictures first, before you learn any ‘Technique’.
People are born with the ability to ‘read’ visually, but not the ability to create visually. – Reading visually allows us to perceive and make sense of the world around us for survival; however, creating visually has no survival benefit, so we’re not born with this ability. We’re born with the ability to understand pictures, not create pictures. Creating pictures is a learned skill; understanding pictures is intuitive. This creates a major problem. If we don’t understand how we intuitively ‘read’ and respond to pictures, then, – How do we learn to visually create pictures?
“If we change what viewers see, we change how viewers respond.”
Traditionally, this problem is solved by learning from others. A master teaches the apprentice, a form of ‘trial and error’ knowledge passed down and refined over hundreds of years. – People within a craft teach those who want to learn their craft. The enthusiast photographer learns from a photographer they feel is more advanced, but this approach has a critical flaw. – It often assumes that you will learn to make good Photography, just by learning their technique. That technique defines the picture quality. – This is incorrect and produces poor Photography.
My solution is new, innovative and science-based. – If we reverse engineer how we ‘read’ visually, logic dictates that it must produce the perfect workflow to ‘write’ visually: Create. – Science dictates the visual principles for how we ‘read’ and respond to pictures; therefore – Science must also dictate the visual principles to create visually. ‘The Visual Principles’ we respond to in pictures, are now used as ‘The Creative Principles’ for making pictures that people respond to. Science is more reliable than personal opinion. – This produces good, engaging Photography.
Photographers teach you a workflow based on their style, but their workflow only recreates pictures in their style. If you learn a workflow based on ‘Visual Principles’, this workflow works for all subjects and lets you create your own style. The workflow produces pictures people respond to at the intuitive human nature level because the workflow is designed on our intuitive human response to pictures, not an artistic style. – The single, most important subject to learn is the higher ‘Visual Principles’ and artistic knowledge to control the content and look of your photograph.
Learning isn’t hard or complicated because, incredibly, there are only nine ‘Visual Principles’ needed to learn, but those nine – are very powerful. – You learn these ‘Visual Principles’ first; then, I teach you how to apply them. From my workshop experience, the students’ most common, universal weakness is being unaware of, and therefore not using, ‘The Visual Principles’. The moment they’re explained and applied, the quality of their Photography radically improves instantly. – Photography and Photoshop can be learned anywhere; however, my priority is teaching you this innovative workflow based on human nature’s ‘Visual Principles’. – This can’t be learned anywhere else.
Let’s Talk …
Let’s chat live on a Zoom call first, free of charge, and answer any questions or concerns you may have before making a booking or payment. Just email me, and we’ll arrange a date to talk in person.
David@DavidOsbornPhotography.com
David Osborn Photography
69 Grange Gardens, Southgate,
London N14 6QN, England.
UK +44 (0) 771 204 5126
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Why Sign Up …
In 2025, I will offer 5 day workshops in a European city for groups of 5 people. – I need to build up my email subscribers for when I publish the workshop details on my website. – If you are interested in such a workshop you will then be notified. Please leave your email address.
The workshop’s USP – The Visual Principles and how you apply them to create an artistic interpretation. – This only works if I have enough people signed up to offer the workshops to. – Click To Read More.
