PERSONAL PHOTOGRAPHY CONSULTANT

You’re passionate about photography, invested in cameras, and always taking pictures. You’ve attended workshops and tours to improve your skills – but your photographs still don’t change – they lack that ‘wow’ factor; they’re not engaging. They look like everyone else’s. – It’s frustrating and disheartening to see great pictures endlessly out of reach. Like a wall, you can’t break through. But here’s the catch: you’re doing all the right things, but it won’t help you. – Your problem isn’t rooted in photography. It’s a perception problem. Our brains dictate how we see; the process of understanding what we see is hardwired, subconscious and never changes. Photographs that don’t align with this visual process don’t speak in a visual language people understand; the pictures are perceived as weak, confusing, and don’t spark our curiosity. Viewers get no benefit, so they lose interest and leave. Learning the underlying Visual Principles of ‘picture-making’ removes this conflict. Not knowing How pictures work is the photographer’s most common weakness, the primary reason photos fail.

I understand your frustration. I hit this wall myself years ago, but 40 years of experience as a professional photographer taught me the solution. The key to making engaging photography is KNOWING HOW to make pictures align with how people perceive pictures. Photographs must be created using the same visual language we use to look at photographs. I’ve codified instinctive Visual Language into ‘Visual Principles. If science determines how we Visually Read, it must also determine how we Visually Write. By reverse-engineering How pictures work, science tells us all the creative guidelines to Make pictures that work: The Visual Principles. – The catastrophic flaw of most photography workshops is they only teach you picture-taking and basic editing, not the underlying Visual Principles. Without this knowledge, you never get to understand Why your photographs are weak or fail’ or How to improve them. – They don’t teach the fundamentals.

Everybody now has the ability to create powerful and engaging photography because “Good Photography” is no longer based on subjective opinion; it’s based on teaching simple Visual Principles. Provable, science-based creative guidelines: Science is more reliable than personal opinion. – True mastery comes from understanding what lies behind the picture – not only the camera and tools that make the picture. – Most photography workshops only teach you photography at a superficial level, but superficial solutions don’t fix fundamental problems. Ninety per cent of all the problems that most photographers have are at the fundamental level. I provide ‘Visual Training for Photographers’ because there’s a chronic need to teach photographers the Visual Principles and craftsmanship that other workshops don’t teach.

Why risk your time and money on an inexperienced tutor when you can learn from a professional with over 40 years of proven experience and more than a decade of teaching? – I know precisely what you need to learn, and I have a simple plan that helps you improve. – My knowledge makes your workshop a risk-free investment.