International Photography Awards 2022
A Modern Photography Workshop
Teaching enthusiasts every strand of creative photography. The knowledge and skills to create your own style.
David Osborn Photography, London, England.
Photographers Fail To Appreciate: They Create A Product
All Products Have 3 Components: Product, Purpsoe, End User – Photography Is No Different – The Iceberg Analogy
The Product – The Photograph.
Photographers prioritize themselves over their viewers. Mistake. The viewer is the priority because they are the ‘End User’; all they see is your photograph. The photographer has the memories of the experience; all irrelevant to the viewer. A good product must account for the photographs ‘Purpose’ and the ‘End User’.
The Purpose – The Benefit.
We do not use any products that have no purpose, they provide no benefit. Photography is no different. The principal benefit isn’t from seeing the subject of the photograph but from the mental stimulation seeing the subject triggers, which then results in an emotional response in the viewer. The response is the purpose.
The End User – The Viewer.
If you understand how all viewers respond to pictures, you can then control the viewers’ response when you create the picture, provided you learn the skills to create visually. You manipulate viewers visually, to generate a powerful response emotionally. You can’t create a good Product without knowing the End User.
How Do You Create Your Own Artistic Style?
I teach you a structured workflow, not a preset style to copy my artistic style. Your own personal style emerges by applying your personal choices to every creative decision in the workflow The workflow is a template to give your photography a repeatable structure to create artistic quality. It doesn’t dictate your style.
The Photography Workshop.
You Learn: The Artistic Principles, Digital Photography, Photoshop Retouching, AND my Workflow. All in one comprehensive photography workshop.
All fully documented with workshop notes and images.
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